Lexmark Range Brochure 2019

Bringing colour printing technologies into the work- place will improve internal and external communi- cations. Ultimately, colour output technologies can dramatically improve the image you project, add more impact to your business communications, raise profits and reduce costs. Lexmark is focused on helping customers choose and implement technologies that lower costs, refine processes, improve customer service levels and in- crease worker productivity. See how viewers experience colour: Colour improves understanding by 73% Ad readership increases by 52% if it is in colour Visual retrieval time of a document is reduced by 80% when there is colour Colour improves decision-making time by 70% Ads in the Yellow Pages get 44% more response when red is used Brand identification increases by 70% when we use colour People are 85% more likely to buy when an item is presented in colour Invoices in colour are paid 30% faster Colour coding decreases error rates by up to 80% compared with non colour-coded items Presentations and printed pages are perceived as 60% better when they are in colour Colour material is read first & read longer Colour increases recall in educational materials and training manuals by 60% 70